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QUEENSTOWN WINE TOURS TO CAPITALISE ON BOOMING INDUSTRY

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August, 2018

With local family and tourism connections dating back three
generations, a Kiwi couple are looking to make their mark on the
booming Queenstown wine tourism industry.
Husband-and-wife to be Emma Chisholm and Lee Saunders have
launched Alpine Wine Tours, a new wine experience offering unique,
personalised and adult-only experiences for every wine-lover.
Central Otagos wine tourism industry is heading into a boom period,
following research by Tourism New Zealand and New Zealand
winegrowers showing that around 25% of international tourists seek out
a wine experience, (increasing to 42% for those who visit to cycle or
play golf).
Wineries around the country are ramping up their tourism offerings as
part of a strategy expected to see wine exports reach $2 billion annually
by 2020, and Alpine Wine Tours says theres never been a more exciting
time to launch a new wine experience.
Alpine Wine Tours offers memorable group, private and custom wine and
distillery tours from Queenstown, showcasing the unique wine and
spirits of the region.
Co-owner Emma Chisholm is thrilled with how well received their new
tours have been by locals and tourists.
Its been a huge success, she says. We saw a gap in the market for
unique and personalised wine experiences in Queenstown and peoples
initial reactions have been incredible.
Our guests have nothing but positive things to say. We pride ourselves
on providing good old-fashioned authentic Kiwi hospitality and I think
that really resonates with people.
Emma and Lee are no strangers to the Queenstown tourism scene, as
they also run successful tour company Alpine Adventures.
Emma is the third generation of the Chisholm family to work in
Queenstowns tourism industry. Her parents famed flying pub crawl
tour of the 1980s propelled her passion for creating some truly
unforgettable adventures.
It was called Henrys Backcountry Flying Pub Crawl, and the name
pretty much sums it up. It was fun, it was rowdy, and it was unique,
she says.
Like Mum and Dad, we try to make every tour memorable. Weve built
great friendships with the winery owners and businesses we work with,
and as a result, our guests leave Queenstown feeling like locals.
Setting themselves apart from the rest, the local family-owned and
operated business has created three adult-only group experiences,
while those with children can enjoy a private tour.
Director and Tour Guide Lee Saunders said their adults only tours are
already receiving rave reviews.
People love it! Theres over 15 wine tour companies in Queenstown and
almost all of them allow kids on their group tours, he says.
We wanted to give adults a chance to kick back and completely relax.
We love kids, we have one of our own, but we all know that sometimes
you just want a day to yourself.
Alpine Wine Tours offers half and full-day tour options, taking visitors
through the stunning Gibbston sub-region and into the beautiful
Cardrona Valley in the comfort of their impressive fleet of luxury
European vehicles.
Recognised with Tourism New Zealands Qualmark silver rating, the
company prides itself on employing local and knowledgeable guides.
All our guides are certified, passionate and just all-round fun, says
Lee. We love to go the extra mile with the little touches like giving
personalised water bottles and wine sleeves as gifts, to sharing our
family history and local knowledge.
Because we specialise in wine tours only our guides are super
knowledgeable. Theyre not your average sightseeing guide, theyre real
wine experts.
Alpine Wine Tours operates daily group, personal and customisable
experiences from Queenstown. For more information see their website.

 

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