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June, 2021 New Zealand Sothebys International Realty (NZSIR) has today launcheda new lifestyle magazine in a momentous first for the NZ real estate industry. Property Style is a complimentary printed magazine available through all 18 NZSIR offices nationwide and selected urban street boxes. It will also be distributed to a large selection of homes throughout New Zealand and can be viewed as an e-magazine through the NZSIR website. The significant investment in print media is a bold move by a real estate company and NZSIR GM, Marketing and Operations Clodagh Hall says Property Style is another point of difference for the premium brand. Property Style is the definitive guide for whats current in home, living and the NZ property market, supported by a curated mix of editorial with a strong focus on lifestyle, she says. The project has been a labour of love for the marketing team at NZSIR and we are proud to present a publication featuring high-quality editorial that we know New Zealanders will enjoy. The first issue of the quarterly Property Style magazine features exclusive stories on TV presenter and interior designer Shelley Ferguson and celebrity chef Josh Emett, as well as architecture and design news, fashion and beauty, and a recipe shared by Waiheke Islands Mudbrick Vineyard & Restaurant. Although the NZSIR Property Style title is not new, the redeveloped magazine now features 20-24 pages of captivating lifestyle content fronting a high-quality, visual listings section showcasing NZs best homes on the open market. The magazine also serves as a vehicle for us to present the crème de la crème of New Zealand property in an innovative way thats fresh and engaging, and unlike any other marketing tool available in the country right now, Hall says. The aspirational magazine is an accurate reflection of NZSIRs success during the past 12 months. Despite Covid-19 impacting global property markets, the agency has performed phenomenally well and achieved a total of $1.6 billion in sales for the 2020-2021 fiscal year significantly exceeding the companys target. NZSIR which has its head office in Queenstown and 137 agents across the country also completed New Zealands highest residential sale last year: a home in central Auckland sold for in excess of $23 million. Like many businesses around the world, we were uncertain of the impact that Covid-19 would have on global business and property markets, Managing Director Mark Harris says. But the pandemic has certainly reset a lot of perceptions about whats important in life, and home and lifestyle are now higher priorities than ever before. As a company we remained agile throughout 2020 and we continue to respond to the needs of our vendors and buyers today through online viewings, superior presentation, innovative marketing and an acceleration in our digital presence and service. We are excited about responding to those needs one step further this year with the introduction of Property Style.
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+64 27 444 1104
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